The Philippines should expect more tourists from Japan to arrive in the next few months, and Japan’s booster vaccination rate no longer hinders their travel.
Tourism Development Board Officer Charles Aames M. Bautista told BusinessMirror in a Viber message from Japan that he attended the ongoing Tourism Expo Japan (TEJ): “According to the latest data from the Japanese Prime Minister’s Office, September 22′ In addition, the vaccine rate for two doses is 80.4 percent and for three doses (ie two main doses and one booster), 65.2 percent of the total population of Japan.
There is great interest from international and local B2B (business-to-business) buyers to visit the Philippines. Anecdotal information from buyers shows that Japanese travelers now have higher travel confidence than in previous months. The Japanese government will also increase the tourist limit until next month.”
TPB is the marketing arm of the Ministry of Tourism, and through TJ, the government company is re-promoting the Philippines to Japanese travelers and tourism agencies. TPB also aims to maintain the Philippines’ presence and develop and renew business partnerships not only with the Japanese market but also with tourism stakeholders around the world.
TEJ, which opened on September 22, will last until September 25. It is Japan’s largest travel fair.
Bautista said in a separate news release, “Tourism Expo Japan opens a way for every national tourism organization to stimulate demand for overseas and domestic travel. The Philippines has a lot to offer with our 7,641 islands. This is an opportunity to show that we are highlighting our adventure, cuisine, wellness and MICE (Meetings, Incentives, Conventions and Exhibitions) offerings beyond our gorgeous beaches.”
Before the pandemic, there were 682,788 tourists from Japan in 2019, and the country was consistently ranked fourth after South Korea, China, and the United States. From February 10 to August 31, when the Philippines reopened its borders to vaccinated foreign tourists, arrivals from Japan reached 46,406, placing the market sixth on the overall list after the United States, South Korea, Australia, Canada and the United Kingdom. Total arrivals for the period in question reached 1.37 million.
Last April, Japanese officials attending the World Travel and Tourism Council’s Global Summit in Manila said their country’s low booster vaccination rate has prevented most of their citizens from traveling abroad. Only reinforced passengers can return to Japan without being quarantined. (See. businessMirror”23 April 2022.)
Restarting the trip
This year’s fair is themed “Starting a New Age: Starting Again” for commerce and “Hello New Journey” for the general public. With this, visitors to the Philippines stand will be greeted with cultural, adventure and gastronomic offerings that cater to new and diverse trends in tourism and travel. The Philippines will highlight top tourism destinations such as Manila, Boracay, Cebu and Bohol, among others.
The Philippines’ private sector delegation at TEJ includes representatives from Attic Tours Phils. Inc., Bai Hotel Cebu, Bohol Beach Club, Cebu Air Inc., Gladex Travel Services, Herald Suites Hotels, Hotel 101 Manila, Philippine Airlines, Shangri-La Boracay Resort and Spa, Subic Bay Metropolitan Authority, and Waterfront Hotels & Casinos.
TEJ predicted 150,000 visitors to the trade fair with 1,800 exhibitors from 154 countries and 47 provinces. The event has become a major branding exercise for national tourism offices in Asia, showcasing destination attractions and product offerings.