Pink Summer’s Biggest Bridal Trend

The story of how the bride got her candy floss wedding look is as jolly as the dress itself. There was only one matelassé organza silk dress left in England, and Rhodes had to find it. An alert came in from Dover Street Market saying that the store has procured a new sample to deal with. “Up until this point I was in despair as I couldn’t find the dress and it was there in all its glory.” It was Valentine’s Day 2020.

Anna’s wedding to Fred Scott at Hauser & Wirth in Bruton has been delayed twice, but her confidence in the dress has never been shaken. That day, Anna felt otherworldly in cotton candy Cecilie Bahnsen and was outfitted with ice-white accessories to reinforce her bridal factor. A pair of Jacquemus Manosque sandals added to the romance with a ceramic bon bon-like sculpted heels, an AM Faulkner polka dot veil, and a Shrimp Antonia purse, with the flower girls’ angelic white dresses worn with pink flower crowns—opposite their own color scheme. “Honestly, I never wanted to take my dress off,” she says on reflection.

Harriet Hall’s shocking Molly Goddard gown was a little rebellion against time.

Lisa Jane Photography

“It was so loud, it was devastating,” says Molly Goddard’s bride.

Lisa Jane Photography

For rebel bride Harriet Hall, who was planning the wedding at the height of the curfew, the dress preceded the engagement ring. “I want to marry this,” she texted her friend after seeing a feast of bright pink tulle floating on Molly Goddard’s fall/winter 2019 runway. Marriage was on the horizon, but Hall had struggled to see herself as a bride… until that bright shimmer of tulle melted her heart.

“I’ve always felt the lack of graceful indifference that moves naturally in most women and is released as they transform into ivory swans on their wedding day,” explains Harriet. “This was a dress so similar to your face that it rejected any suggestion of virgin purity, marital fidelity, or callousness that white dresses could symbolize. It was very loud, it was devastating.” Accessorized with a gorgeous pearl headband and a satchel from Simone Rocha, the final look says she imagines how Queen Elizabeth might have dressed if she were a millennial.

After ordering 12 dresses from, Tat’s founder Charlie Porter found her fancy dress: a Carolina Herrera dress in polka dot fuchsia organza.


Porter in a Carolina Herrera dress: “Just one look made me happy.”


Pandemic bride Charlier Porter similarly chose a fuchsia polka-dot Carolina Herrera dress, which she snatched at the sale, because it felt so welcome against a bleak news cycle. As she rushed to her little London wedding, in keeping with the Covid-19 restrictions, Porter felt awkward and couldn’t understand why. She felt at home as soon as she put on her wedding dress, which made her happy.

Jamaica Walden fled to southern California wine country for her wedding and wore a Christopher John Rogers “Strawberry” dress, a sweet tribute to her mother.

Margot Landen

Jamaica’s mother, Rosanne Katon Walden, on her own wedding day. “She is my style icon and a constant source of inspiration,” her daughter says.

Four different weddings, a common narrative. These women chose pink wedding dresses because they were incompatible with the traditional parameters of the wedding dress. “Every time I tried on a more formal wedding dress, I felt like I was playing dress-up,” Rhodes says. “Instead of an unidentified version of the archetypal ‘bride’, I just wanted to feel real.”

This is nothing new. The other alternative bride, Walden of Jamaica, fled to California wine country last summer and wore Christopher John Rogers’ 004 Strawberry dress as a tribute to her mother, who wore vibrant pink on her own wedding day years ago. Jamaica’s current husband Barry Mottier’s jaw dropped when he saw his partner capture a trendy moment that spelled out the word “bride” on their terms – exactly as it should be on a day when two people are connected. these.

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