Hospitals take initiative to revive health tourism

They add technologies, renovate international lounges, offer robotic surgery, among other measures.

According to Lok Sabha 2022 Report, medical tourism in India decreased from 697453 in 2019 to 303526 in 2021. However, due to the pandemic, the year 2020 saw only 182945 Foreign Tourist Arrivals (STAs) in India. Some hospitals are taking steps to promote medical tourism, such as adding cutting-edge technologies, renovating international salons, offering robotic surgery, and the like.
Speaking to the Sunday Guardian about the expansion of medical tourism, Neha Pandey, Director of International Marketing at Asian Hospital Faridabad, said, “Things seem to be going in the right direction with recent efforts like the ‘Healing in India’ initiative. Providing an online consultation platform to advance and take medical tourism to another dimension, planning to open new offices in CIS countries and African Countries, robotic surgery etc. We plan to add more services and techniques such as The Asian hospital receives most of its patients from Bangladesh, Nepal, Uzbekistan and middle east countries.
Similarly, other hospitals such as PSRI hospital, treatment, travel; visit several local attractions. Ratnesh Sinha, Head of Sales and Marketing at PSRI Hospital, told the newspaper about the problems faced by patients: “Sometimes patients from CIS countries have language problems because they cannot speak or understand English, in which case we provide an interpreter. to them who can translate everything, starting with the cost, accommodation and treatment line.” A large number of patients are admitted to the hospital from SAARC countries such as Tanzania, Nigeria, Ghana, Ethiopia, Kenya, Congo, Zambia, Zimbabwe, CIS countries Uzbekistan, Tajikistan, Turkmenistan, Bangladesh, Nepal, Afghanistan, and African countries such as Fiji Island and Iraq. , Yemen, Myanmar, Mauritius.
Also, Faridabad Accord Super Specialty Hospital is in talks with the Airport Authority of India (AAI) to open an office within Delhi International Airport to provide end-to-end and seamless service to international patients. A special wing is also organized for international patients, with staff specially trained in their culture, language and food habits. Doctors will visit their countries monthly when they return to their countries for follow-up of international patients.
Many new companies are also affiliated with hospitals, so many patients also face challenges. In such cases, Dr Yuvraj Kumar, Co-Founder and President of Accord Super Specialty Hospital, Orthopedics, Joint Replacement and Sports Injuries, Faridabad explained that transparency about the quality of information and services plays an important role. “Patients need to research the quality of services provided by hospitals through unbiased reviewers that are so common in the internet world, like the Google review on the Google Business page. Then they can email or contact them directly to check on the treatment they’re looking for. They should do a comparative analysis before deciding on the trip,” he said.
To increase medical tourism, the Ministry of Tourism has formulated a National Strategy focused on providing alternative medicine resources such as Ayurveda, Yoga, Unani, Siddha and Homeopath (AYUSH) to the medical tourism field. Strategies such as enabling digitalization and increasing accessibility by establishing an online medical value trading (MVT) portal will help further promote medical tourism.

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