Growth of Enterprise Data Provides New Business Opps for Partners

Companies that offer a variety of data classification services, planning helps customers better control their IT costs.

Christina Walker

According to Cybercrime Magazine, by 2025, more than 200 zettabytes of data will be in cloud storage worldwide, up from 4.4 ZB in 2019 and 44 ZB in 2020. This global expansion of enterprise data, both in the cloud and on-premises, can provide channel partners with new revenue streams.

Indeed, channel partners with knowledge and expertise in data classification and understanding that it is not just about controlling enterprise data but the role it plays in business intelligence, business continuity, disaster recovery and security can increase the potential for new business opportunities. By offering a broader range of data classification services, partners can help their customers take advantage of public cloud consumption-based pricing and better control IT costs through better optimization and more strategic storage planning.

“Data is the new oil,” said British mathematician Clive Humby in 2006. With data supporting the operations of entire organizations (and industries), this statement is more relevant today than ever before. However, like oil, data must be refined to be valuable – this is where data classification best practices come into play. One of the most important steps a business can take in terms of data management is to prioritize data classification or the process of categorizing data. for the purpose of storing, sorting and retrieval for future use.

While data classification is a rich area of ​​opportunity for the channel, it requires a deep understanding of the client’s industry-specific requirements, workflow and IT operations, which partners can address through consultation and technology integration.

Classification Best Practices

Data classification best practices, primarily GDPR, PCI-DSS, CCPA, etc. Data must be validated to be included in classification and access definitions based on industry or country-specific regulations, standards, and compliance mandates, including

Once the key regulatory compliance issue is resolved, companies can move on to the “core points” of data classification with partner advice and support in the following five areas:

  • describing and identification of sensitive and invaluable data.
  • discover where the data is located and who has access to it.
  • classification and identifying data and assigning classification levels based on its value to the client’s organization.
  • alignment the right security controls and measures to ensure integrity.
  • tracing regularly as a component of security controls for data management best practices.

Building a Successful Data Classification Service Proposal

Organizations have many competing priorities, but partners can play an important role in helping to increase the importance of data classification, which can become problematic if not maintained regularly.

Channel partners and service providers looking to create data classification program offerings should prioritize value-added packages that combine training, mentoring and consulting while helping develop processes that keep pace with today’s agile and mobile business ecosystems.

Partners should also educate their customers about the consequences of poorly executed programs, which could include fines or worse.

Effective data classification programs should include the following four components:

  • Preach enabling clients to be proactive and standardize the process early on so they don’t find their business in a compromised position later on where resources are wasted on putting out fires or spending extra.
  • Encourage corporate clients involve all major stakeholders to help define and create a policy (if not present) that provides a roadmap for how data should be classified and managed, mandating ownership, implementation and accountability for the process.
  • To use The latest and best technologies to help companies comply with internal policies automate the process as much as possible. This is where call for proposals (RFPs) and proof of concept (POCs), steps that will require additional resources, come into play.
  • Educate Its customers are concerned about avoiding the indefinite accumulation of redundant, obsolete and junk (ROT) and unclassified data. ROT data not only takes up valuable server space and increases associated energy costs, but also threatens the corporate security posture and has negative environmental impacts of cyber waste.

There’s never been a better time for channel partners and service providers to expand their offerings to meet their customers struggling to keep up with the massive amount of data collected daily.

The ability of businesses to extract more value from information through data mining and analytics is critical in making strategic business decisions, making data classification best practices even more important. Service providers are not only well placed to help their customers make essential data easily accessible, they can also be trusted partners in the effort to manage and mitigate risk in an increasingly complex data and privacy regulatory environment.

Christina Walker is the global director of channel sales and programming. white. He leads Blancco’s channel sales team and overall partner strategy, and ensures that the program evolves to support the needs of the company’s growing list of active partners. follow him LinkedIn and company address @BlanccoTech from Twitter.

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